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Spotlight on Wellness and Emotive Claims


The beauty industry has become a major player in the wellness revolution as self-care has become a part of physical, mental and emotional health. Consumers are developing a holistic approach to health and beauty and as such, brands making advertising claims that are based on emotion are more appealing to the broader wellness industry.

Hosted by Carys Smith from Ayton Global Research, this webinar looks at how to gain evidence to substantiate wellness claims for cosmetic products whilst staying compliant with advertising standards and legislation. You will learn:

• Overview of the global wellness industry
• Global regulations for advertising
• Claim substantiation methods
• Choosing the appropriate study design and methodology
• Successful marketing claims
• Sharing case studies


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